Mayor Lee Announces Sunday Streets 2011 Season With New Chinatown-North Beach Route

New Hours, New Routes, New Programming for 2011 Season, Kicking Off March 20th Along the Embarcadero

03/14/11—Mayor Edwin M. Lee today announced the return of Sunday Streets to the streets of San Francisco with a full schedule of car-free events, starting Sunday, March 20th, along the Embarcadero and a new Chinatown-North Beach route this summer.  The inaugural event held along the Embarcadero for the fourth year in a row marks the beginning of the eight-month Sunday Streets 2011 season.

“I am delighted to announce the return of one of the City’s most exciting initiatives, Sunday Streets,” said Mayor Lee. “And this year, I’m pleased to announce a new route in the Chinatown and North Beach neighborhoods. Now, more than ever, it is community building programs, such as Sunday Streets, that are critical to our City’s well-being.”

Founded by former Mayor Gavin Newsom in 2008, Sunday Streets has grown from two events to nine and creates miles of car-free space on City roads. San Francisco was the third city in the United States to premier this free, community-oriented initiative. Since then it has become the nation’s largest such event, and one of the City’s most exciting initiatives promoting benefits such as biking, walking, recreation, and community-building.

“We at the SFMTA are delighted and honored to serve as the City’s lead agency for Sunday Streets,” said SFMTA Executive Director/CEO Nathaniel P. Ford, Sr. “This program plays an important role in promoting sustainable transportation, revitalizing neighborhoods and connecting diverse communities across San Francisco.”

The popular program attracts 15,000-20,000 participants at every event and enjoys widespread support from residents, businesses and visitors.

“Sunday Streets for a fourth year in a row has offered a fun car-free alternative that encourages healthy physical activities and educates people about sustainable living,” said President of the Board of Supervisors David Chiu. “I am thrilled that Sunday Streets will be adding a new route in District 3 this summer that connects Chinatown and North Beach.”

Sunday Streets 2011 brings exciting new developments, including:
•        New hours – starting and ending an hour later each day – 11:00 am to 4:00 pm;
•        Revised program guidelines that create more opportunities for locally produced activities, performances and programs along each route; and
•        A new route in Chinatown-North Beach – date to be announced soon.

Official Sunday Streets activities include free bike rentals (donated by Bike & Roll, Blazing Saddles and Bay City Bike Rentals & Tours), bike repairs and SF Bicycle Coalition-led bike education classes, the Funky Town Roller Disco presented by David Miles and California Outdoor Rollersports Association, kids’ activities led by the YMCA and a pet information and services area coordinated by Happy Hounds Massage, as well as other featured programs throughout the season.

Program highlights of the March 20th 3.3-mile route along the Embarcadero include:
•        Fisherman’s Wharf Community Benefit District’s 3rd Annual Family Fitness Fair (Embarcadero at Jefferson and Powell);
•        Rock the Bike’s pedal-powered stage with special musical guests (East Park, south of PIER 39);
•        Department of Public Works (DPW) and SF Arts Commission’s “Free Wall” street art (Rincon Park, Embarcadero near Folsom); and
•        Activities for kids of all ages at South Beach Park (north of AT&T Park) and the new Mission Bay Park on Terry Francois, near Pier 52.

Sunday Streets partners include the Mayor’s Office, SFMTA, Board of Supervisors, DPW, Recreation & Park Dept, and the Police. Fiscal Sponsor Livable City is responsible for overseeing the day-to-day operations of the program. The SF Bicycle Coalition runs Sunday Streets’ volunteer program and the Bay Area Chapter of the American Red Cross provides medical support. Clear Channel and the SF Examiner are media sponsors.

Support for Sunday Streets is augmented by generous contributions from private sector partners, with Bank of America as the Lead Sponsor for Sunday Streets in 2011.

“Bank of America is excited to help make Sunday Streets even bigger and better for the community.” said Martin Richards, San Francisco Market President at Bank of America. “As one of the oldest and largest companies in San Francisco, it makes perfect sense for Bank of America to work with the City and nonprofit organizer Livable City to elevate the program in a way that encourages healthy living and a greater sense of community.”

Major sponsorship for Sunday Streets also includes AT&T, Bay Area Air Quality Management District, Shape Up SF (a program of the Dept of Public Health and Dept of Children Youth and Families), California Pacific Medical Center, PG &E, Lennar, Clif Kid, City CarShare, The Exploratorium, REI, San Francisco Federal Credit Union, the California Academy of Sciences, Darling, International and CH2MHILL.

Sunday Streets 2011 Season Schedule:
•        March 20: Embarcadero from Fisherman’s Wharf to Mission Bay
•        April 10: Great Highway and Golden Gate Park
•        May 8: Mission, including the popular route along 24th and Valencia Streets
•        June 12: Bayview, on 3rd Street from Mission Bay, Dogpatch to Bayview Opera House
•        July 10: Great Highway and Golden Gate Park #2
•        August 14: Civic Center and the Tenderloin
•        September 11: Western Addition, North Panhandle, Alamo Square and Fillmore
•        Summer: Chinatown and North Beach
•        October 23: Mission #2

Sunday Streets Information: SundayStreets. Volunteer Information: SundayStreets Volunteer.  MUNI routes and vehicle access, call 311 or visit 311 website.